Luvs is bringing an interactive diaper giveaway to Jersey City on Saturday, October 3, as part of its commitment to providing high-quality diapers at an affordable price.
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Luvs Take Our Ad Billboard
From 12–6 p.m. at Mary McLeod Bethune Park, Luvs is asking parents to “Please Take Our Ad” – an interactive billboard constructed of free diaper packs local families can take1. As the packs are removed, the billboard will gradually reveal the message: “Leak protection shouldn’t be a luxury.”
“For 50 years, Luvs has stood for value – diapers that provide great leak protection at an affordable price. That’s what we mean when we say ‘leak protection shouldn’t be a luxury’,” said Nicolas Box, Brand Director, Luvs. “We’ve been listening to parents for decades, and now more than ever, families are working hard to do what they can to meet the rising costs of raising children. With this campaign, we’re offering direct support for parents through free diapers, donations and additional opportunities to save.”
Beyond the Jersey City activation, Luvs is donating more than 250,000 diapers to Feeding America®. This partnership directly supports families who experience challenges affording the resources their children need, reinforcing the brand’s belief that diapers with leak protection should be accessible to all families, regardless of circumstance.
Following the IRL activation, Luvs is hosting social media giveaways and offering discounts at participating retailers through the end of 20262. Luvs offers families quality diaper protection at an affordable price, with up to 12 hours of Triple Leakguard Protection, soft materials for sensitive skin and stretchy sides designed for a secure fit. Choosing Luvs can save families up to $500 per year3.
WHAT: Luvs Give Back Billboard + Free Diaper Giveaway
WHEN: Saturday, October 3, 2026 | 12–6 p.m.
WHERE: Mary McLeod Bethune Park, 143 Martin Luther King Drive, Jersey City, NJ 07305
COST: Free
GIVEAWAY: One box of Luvs diapers per family, while supplies last; sizes subject to availability
For more information about Luvs, upcoming giveaways and available savings, visit LuvsDiapers.com or the brand’s social media channels on Facebook, Instagram and TikTok.
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1 While supplies last. One box per family. |
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2 Pricing is at the sole discretion of the retailer |
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3 Based on expected lifetime diaper usage. Luvs Platinum Protection SRP vs. avg. non-promo price of leading name brand diapers. Actual pricing is at the sole discretion of the retailer. |
About Luvs
Luvs Platinum Protection diapers offer parents affordable, high-quality diapers with up to 12 hours of Triple Leakguard Protection, soft materials for delicate skin, and fun prints. They are dermatologically tested, hypoallergenic, and free of parabens and latex* (*no natural rubber). Luvs Platinum Protection diapers are available in sizes newborn through 7 and can be found at retailers nationwide.
For more information on Luvs diapers, visit https://www.luvsdiapers.com or the brand’s social media channels on Facebook (https://www.facebook.com/luvsdiapers), Instagram (https://www.instagram.com/luvs/) and TikTok (https://www.tiktok.com/@luvsdiapers).
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.
About Feeding America
Rooted in the voices of neighbors facing hunger, Feeding America® unites the country to ensure everyone has access to food and a thriving future. We support tens of millions of people as part of a nationwide network of 250+ food banks, 20+ statewide food bank associations, 10+ regional co-ops and 60,000+ agency partners, food pantries and meal programs. Powered by leaders and volunteers embedded in local communities, we are one of the nation’s most effective food distribution systems to drive immediate impact today—and a catalyst for long-term change through advocating for legislation that improves food security and work to address its factors. We partner with people experiencing food insecurity, policymakers, organizations and supporters, acting united with unwavering commitment to provide nourishing food and work to end hunger at its roots so everyone can live fuller, healthier lives.
Visit FeedingAmerica.org to learn more.
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